The overall numbers of the online game sector in China are compelling - in 2007 alone, CMR analysts estimated the growth in China’s online game sector at 25% to about $750 million a year.

Online gaming is constantly expanding, as more and more Chinese players gain Internet access. CNNIC estimates that 31.8% of China’s 125 million netizens played online games in 2006. The appeal to play is that “it provides a space to achieve a lot of dreams”. Games also help to “heal my wounded mind in the real world” and to “find friendship and love.”

The leading game companies are Shanda (NASDAQ:SNDA), Netease (NASDAQ:NTES), and The9 (NASDAQ:NCTY)

MMORPG (massively multiplayer online role-playing game) is highly popular, a fact not lost on the KongZhong Corporation (NASDAQ:KONG).  This leading   wireless value-added services and wireless media company delivers wireless value-added services to consumers in China through multiple technology platforms including wireless application protocol (WAP), multimedia messaging service (MMS), JAVATM, short messaging service (SMS), interactive voice response (IVR), and color ring-back tone (CRBT). KongZhong also operates three wireless Internet sites: Kong.net, Ko.cn and cn.NBA.com

To enter the MMORPG market, KongZhong developed Tian Jie Online, a free-to-play game that got over two million registered gamers since it entered open beta testing in the third quarter of 2007. After passing China Mobile's testing, the game was officially launched on September, 10 on China Mobile's Mobile Online Game Platform.

China Mobile (NYSE:CHL) spent about one year developing its Mobile Online Game Platform in order to foster the growth of the mobile online game industry. Tian Jie Online is among the first of three mobile online games that will run on China Mobile's Mobile Online Game Platform. “Three Kingdoms Online” (another mobile online game developed by KongZhong Corporation) has also passed China Mobile's testing and is expected to be launched on China Mobile's Mobile Online Game Platform before September, 25 of this year.