Best -- and Worst -- Brand Extensions of 2008
It’s hard work building a big, recognizable brand. Naturally, once they’ve built one, most companies find it irresistible to try and extend that brand love to other products. Sometimes this is a good idea: Starbucks’s lattes are good; ...
Is The MacBook's New Super-Battery Actually Cutting Edge?
The best new feature in Apple's [AAPL] new MacBook Pro is the 8-hour, ultra-durable battery that Apple says it custom-designed. But is it really the advanced powerplant it claims to be?
Conventional notebook batteries, or lithium-ion batteries, are ...
Leadership During Economic Turmoil: Q&A With Ram Charan
With top executives heavily criticized for their hand in the economic downturn, those still in leaderships positions are now charged with saving their companies. They even have to come out of this recession much stronger and more resilient. Business ...