Xinhua- PRNewswire reported on 28 July, that second quarter financial results (unaudited) for Chinese Internet giant, Sohu.com, reached USD $102 million; up 162% year-on-year and 20% quarter-on-quarter. Sohu.com is one of China’s leading Internet companies and is the internet content sponsor for the Beijing Olympics website. The company also operates online media, online games, mobile services, search engine and pinyin service, transliteration of standard Mandarin Chinese into Roman characters.

Sohu’s report revealed advertising revenues of USD $ 43.4 million, a rise of 57% year-on-year and 26% quarter-on-quarter. This increase has been partly due to increased advertising revenues from the Olympic website. Online games revenues were up to USD $ 47.9 million and the company’s online role-playing game, “TLBB”, Tian Long Ba Bu brought in USD $ 45.5 million.

Belinda Wang, Co-President and Chief Marketing Officer of Sohu.com, was reported saying that the company was delighted with its performance and from the strong growth in brand advertising revenues. She also said that the overall growth reflected the expansion of the China Internet market and the shifts from offline advertising budgets towards online advertising. Other senior members of staff mentioned the increased traffic due to the Beijing Olympic website and the continued high quality of Sohu’s internet content.